NEW YORK Chris Weil has been promoted to chairman, CEO of Momentum Worldwide, the agency said. Weil was most recently regional director of Momentum EMEA and based in London. He has relocated back to New York headquarters.
Mathias Segelman replaces Weil in the EMEA position. He was previously country manager for McCann-Erickson WorldGroup.
A 5-year Momentum veteran, Weil, 37, was president of Momentum New York before he moved to London. In his new role, he will partner with Bill Kolb, who was tapped for the COO position last September and now adds the title of president. The team replaces former CEO Harlan Stone who left the company in July to start his own business.
Weil, 37, and Kolb, 39, both report to McCann-Erickson WorldGroup CEO Jim Heekin.
In a statement, Heekin said, "In the last two years, Chris has unified and improved the quality of Momentum's large 33-office European network, accelerated the growth of our pan-regional accounts and increased Momentum's collaborative efforts across the board with McCann-Erickson WorldGroup clients. He will now take on a similar task worldwide. In recent months, he and Bill have proven themselves as an effective team with complementary skills."
Separately, Momentum has landed the $20 million in-store U.S. marketing account from TransWorld for its Behr and ICI paint brands. On Tuesday, it expanded its relationship with American Express, creating the Blue for Save the Music program, which incorporates the use of Amex's Blue card to raise money for music education programs in U.S. public schools. Momentum will also coordinate events and promotions associated with the year-long program.
Established in 1997, Momentum is the event-marketing agency within WorldGroup and claims $1.2 billion in global billings. Its largest clients include Anheuser-Busch, General Motors, American Express, Coca-Cola, L'Oreal and Nestle. It has 62 offices in 39 countries.