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Watch Maker Shifting Direction On W1 Line
LOS ANGELES–Luxury watch marketer Raymond Weil has begun a national search for a shop to handle creative duties for its timepiece collection aimed at young, active consumers.
Total billings for the line, called the W1 Collection, are estimated at $8-10 million. The account could also lead to more work for the winning agency, including ad duties for “other products [that Raymond Weil is developing] beyond the watch category,” according to Randy Peskin, chairman of Woodland Hills, Calif.-based
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