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ROCHESTER, N.Y. — Wegmans Food Markets has replaced one local star with another in its new ad campaign.
CEO Robert B. Wegman takes over as ad spokesman in place of NFL quarterback Doug Flutie. Flutie, Wegmans? celebrity endorser since December 1998, was released by the Buffalo Bills after the 2000 season and has since signed with the San Diego Chargers.
Wegman, who last graced advertising about 20 years ago, appears in one of six ads in the new campaign from Jay Advertising, Rochester.
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