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Weekly Magazines: Brakes Applied

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NEW YORK - At the newsweeklies, the 'marketplace right now is a little soft,' said Ed McCarrick, associate publisher/advertising at Time. Brightest are auto, business-to-business, drugs/remedies and financial services. Computer/high-tech is a little on the soft side. In the field, tobacco has shrunk its business, McCarrick said, who added that liquor is holding steady. Tom Evans, publisher of U.S. News & World Report, said the market is picking up, and cited the uncertainty about Clinton's tax plan as a factor in the slowdown. 'We were rockin' and rollin', and all of a sudden the brakes were put on,' he said.
Copyright Adweek L.P. (1993)