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This was not the white wedding that pop singer Billy Idol had in mind, but it was certainly a nice day for White Castle nuptials.
In a unique form of “nontraditional” advertising, J. Walter Thompson, Detroit, along with Cincinnati radio station WVMX, ran a contest in which the grand prize was an actual wedding at a Cincinnati-area White Castle fast-food hamburger joint.
More than 30 couples wanted to make the trip up the aisle to the register.
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