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NEW YORK — Terry Drayton, who in 1998 helped launch online grocery delivery service HomeGrocer.com, said he is considering revitalizing the brand now that Webvan is going under. “I certainly will talk to some of the key investors and shareholders and test the waters,” said Drayton, who left the Seattle-based company just before it was sold to Webvan last June in a $1.2 billion stock deal.
Drayton, who now works at Seattle Internet consulting company Ramp Ventures with 20 other ex-HomeGrocer employees, feels it would take between $10 million and $15 million to build a profitable online grocery operation in the Seattle and Portland regions, where HomeGrocer once thrived.
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