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LOS ANGELES Independent Sedgwick Rd.’s fourth-quarter Nintendo Game Boy Advance SP campaign calls for players to “start mayhem” with lower-priced consoles featuring color-inspired “personalities,” the agency said.
Traditional print and television advertising will roll out through October, said Jim Walker, president of the Seattle-based shop, which handles Nintendo roster work via the company’s American headquarters in Redmond, Wash. “But as 2004 progresses and we get closer to the holiday sales season, the heavy lifting will be done via the Web.”
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