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BOSTON PJA said it has added Webhire for a print push to launch this month in Workforce magazine and a new site set to debut in December.
The effort from independent PJA in Cambridge, Mass., represents the client’s first concerted ad campaign and seeks to position Webhire as “supporting the whole cycle of recruitment and development,” said agency partner Mike O’Toole. Ads will introduce “Attract. Retain. Achieve” as a tagline.
Webhire is looking to better compete against Hire.com,
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