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Sister Hill, Holliday Looks to Leverage IPG Ties to PR Agency
BOSTON–Weber Public Relations Worldwide has introduced its newest client–the e-commerce division of General Motors–to sister shop Hill, Holliday, Connors, Cosmopulos.
Weber last week was tapped for public relations by e-GM after working on a project basis to help launch the unit in August. After the debut of the Web site (www.gm.com), Weber introduced Hill, Holliday Interactive to GM executives in what one source described as “advisory meetings.”
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