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BOSTON Cisco Systems has tapped Interpublic Group’s Weber Shandwick as agency of record for its U.S. public relations business, confirmed the client.
“Weber Shandwick was chosen because it demonstrated experience with leading global corporations, especially high tech, in addition to its creativity and strategic thinking,” said Penny Bruce, senior manager of corporate PR at Cisco Systems in San Jose, Calif.
Weber Shandwick prevailed after a lengthy review against undisclosed shops. The client, which launched the review in late August, would not disclose annual billings.
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