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BOSTON Allstate Insurance has tapped Interpublic Group’s Weber Shandwick to handle a corporate public relations assignment, concluding a nearly six-month review.
“Allstate has generated significant momentum toward transforming the company, and the addition of Weber Shandwick is intended to help continue that momentum through its public relations expertise,” said Peter Debreceny, vice president of corporate relations at the Northbrook, Ill.-based company, in a statement. The insurance firm has been working to transform itself into a personal financial services provider.
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