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BOSTON Interpublic Group’s Weber Shandwick and Faith Popcorn’s BrainReserve have formed a strategic alliance, according to the agencies.
“As what was once central to corporations is fast being outsourced to foreign workers, much attention is being paid to what pundits are calling the creativity economy,” said Faith Popcorn, founder and CEO of Faith Popcorn’s BrainReserve, in a statement. “Today, the new core competence is creativity—the single most important asset that smart companies are harnessing to generate top-line growth.
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