Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Weber Grill Restaurants wants to draw diners from throughout Chicagoland as well as visitors to the city with a campaign from & Wojdyla that backs the chain’s first downtown location.
“The company that set the standard for grills is now doing the same for restaurants,” reads an outdoor board that will run in the city’s transit system. “No jacket or bug repellent required,” promises a bus-side message.
“Creating awareness of the concept is a big hurdle,” said David Wojdyla, the Chicago agency’s founder and creative director for the campaign.
The restaurants are a subsidiary of Weber-Stephen Products in Palantine, Ill.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in