Web Users Bond With Shows

NEW YORK While conventional wisdom says that network television is rapidly losing viewers’ attention to the Internet, the most connected Web users tend to become more attached to their favorite prime-time hits, according to new figures released by CBS’ research department.

CBS said a rapidly growing “fully connected” segment of the media universe—boasting both broadband access and digital TVs—is the group most likely to watch the top broadcast shows.

This group, which CBS claims has grown nearly 10 percent to encompass 30 percent of the overall population in the past year, is also more likely to visit network Web sites and watch streaming shows on the Internet.

Thus,