Web Site Launches Drink

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Minute Maid, the Houston-based juice beverages division of The Coca-Cola Co., has opted for a more streamlined approach to marketing its newest product online. Minute Maid kicks off the first part of its integrated marketing campaign with a Web site for its new not-from-concentrate product line, called Simply Orange.

Found at simplyorangejuice.com, Simply Orange’s site offers screensavers, tell-a-friend e-mail and info about Simply Orange’s various products — minus games or extensive copy.

“It’s very lean,” said Kathy Sharpe, founder and partner of Sharpe Partners, the New York-based i-shop that created the site.



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