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Hadeler Sullivan & Law Acquires Creative, Media, PR Duties
DALLAS–An online shopping service budgeting $21 million in paid media through 1999 has hired Hadeler Sullivan & Law (HS&L) here as its agency.
Shopping Community Inc. (SCI), a four-year-old Plano, Texas, company founded by two former Microsoft executives, assigned HS&L creative, media and public relations duties for the fall rollout of its Internet site currently code-named Shabang!.
HS&L chairman David Hadeler said the account will be the largest ever held by the $54 million agency.
“They’ve committed serious funds to launch this professionally,” Hadeler told Adweek.
The Shabang! venue will function as an online search engine, connecting customers with numerous sources of merchandise and services.
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