On The Web, Media Giants Keep Grabbing—Not Building

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If you can deliver the traffic, the time is coming to cash in. One look at NBC Universal’s $600 million purchase of women’s portal iVillage last week shows that it’s a good time to be an independent Web publisher.

For the last year or so, traditional media giants have been snatching up prominent Internet brands like it’s going out of style. Witness the New York Times Co.’s purchase of About.com in February, News Corp.’s shopping spree last summer and Viacom’s acquisitions of Neopets and iFilm.

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