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After a West Coast search, Internet Diamonds tapped Leagas Delaney to launch its revamped Web site. Annual billings of an estimated $5-10 million are earmarked for national TV spots and other forms of advertising, sources said.
The Seattle company sought a small creative agency that had experience with luxury products and could move quickly.
“We picked Leagas because we loved their Adidas work and believe they understand the timetables of the dot.com business and know how to create emotional advertising,” said Carter Cast, marketing vice president at Internet Diamonds.
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