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Forget banner ads. VivianLives.com takes Net marketing to a whole new level by creating a cyber “It” girl, Vivian, who endorses products and dispenses fashion tips.
Sherrie Krantz, founder and CEO of Forever After in New York, parent company of VivianLives.com, said that for companies used to traditional advertising, a cyber-celeb is a way of translating such efforts to the Net. “When a brand or product is endorsed by a virtual celebrity, then it makes sense,” she said.
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