Web Gains Recognition in Political Circles

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Despite a growing interest in using the Web for political campaigns, television continues to trump the Internet when it comes to reaching and persuading voters.

According to preliminary results from the third annual E-Voter Institute survey of political and advocacy communication leaders, four out of five respondents rated TV and direct contact between the candidate and voter as the most effective means. The study, conducted by Dynamic Logic, found that 60 percent said this of direct mail, radio ads, phone calls and e-mail.

Twenty-eight



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in