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ATLANTA Mr. Coffee and Ford Motor Co. are sponsoring an online promotion to give away a Ford F-150 truck valued at about $40,000.
The grand-prize winner will choose from a variety of F-150 models with a range of interior and exterior options. The promotion carries “Personalize your coffee, customize your ride” as a tagline, and ties the common practice of choosing options on an automobile with the emerging popularity of customizing coffee products.
The two companies also will name five first-prize winners who will each receive a variety of Mr.
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