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NEW YORK Television viewers with digital video recorders are just as likely as those without them to download Internet coupon offers, preliminary results of an iTV study found.
The PreTesting Company’s MediaCheck unit said initial results from its Project Wannamaker in Omaha, Neb., showed about 67 percent of households, with an equal number of those with DVRs, downloaded Web coupons tied to encoded TV commercials.
Project Wannamaker began in May with 1,700 Omaha households using the tracking technology.
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