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NEW YORK Notching its eighth consecutive quarterly increase, Internet advertising revenue reached an estimated $2.43 billion in the third quarter and is on pace for 2004 to surpass the $8 billion recorded during the dot-com boom’s peak four years ago, according to a report released today.
The Q3 figure is up 35.3 percent from $1.79 billion in the year-ago period and 2.4 percent over $2.37 billion in the second quarter.
The estimates—based on aggregating data from the top 15 online ad sellers—are from the Interactive Advertising Bureau-sponsored Internet Revenue Report, conducted independently by the New Media Group of PricewaterhouseCoopers.
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