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NEW YORK The Weather Channel Interactive, which includes Weather.com, has promoted Joe Fiveash from head of product and business development to senior vice president and general manager.
In the new role, Fiveash, 41, will spearhead the company’s growth and expansion across Internet, desktop, subscription, broadband and wireless platforms. He fills the spot recently vacated by Debora Wilson, who now serves as chief operating officer at The Weather Channel Networks and The Weather Channel Interactive.
In his previous post, Fiveash forged key distribution partnerships with Yahoo!, MSN and Google, among others.
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