Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
With attendance slipping, key players skipping and the San Francisco Giants stealing headlines, the Oakland Athletics and new ad agency Goodby, Berlin & Silverstein/S.F. have thrown a curve into the ad strategy for the 1993 season. Instead of playing the team as safe, affordable family entertainment, GBS has created a series of ads that pitch the excitement of the game and the human side of the team’s players. One ad shows Bob Welch mowing down a batter, but the play isn’t the only thing on his mind.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in