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BOSTON-After a series of top management changes, Bradlees abruptly shifted the creative portion of its advertising account to W.B. Doner & Co. in Southfield, Mich.
Lotas Minard Patton McIver in New York had handled the estimated $10 million account since last July. KSL Media/Northeast in Wellesley, Mass., handles media duties.
Bradlees, a discount retail chain based in Braintree, Mass., has been operating under Chapter 11 bankruptcy protection since it filed a voluntary petition in June 1995.
Two months ago, the company brought in Mark James as senior vice president of marketing.
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