W.B. Doner Adds Good Taste To New Campaign For Steakhouses

A new campaign from W.B. Doner & Co. for Ponderosa and Bonanza steakhouses adds taste to good value–the hook the eateries have traditionally used to promote themselves to customers.
Past advertising for the Dallas-based budget steakhouses has focused almost exclusively on their low prices, said David DeMuth, executive vice president and general manager of Doner Cleveland, which handles the account with creative help from Doner’s Southfield, Mich., headquarters.
“It was more of a straight value message,” DeMuth said.