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The art of sed uction isn’t lost on Joel Wayne. Or the motion picture industry, for that matter.
Wayne, who has created movie ads for Warner Bros. Pictures for the past 21 years, is the first adman to be honored in the 27-year history of the annual ShoWest convention. He will receive the ShoWest 2001 Achievement in Motion Picture Advertising Award at the annual Gala Award Banquet, scheduled for March 8 at the Bally’s and Paris Hotels in Las Vegas.
“I love it,” said Wayne, evp of creative advertising for Warner Bros.
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