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Real people whose maladies have been successfully treated with a helping hand from Aetna/U.S. Healthcare are featured in a fall TV campaign from Waylon Ad in St. Louis, part of a three-pronged TV effort from Aetna Inc.
The Blue Bell, Pa., healthcare company suggests via the campaign’s tagline that it is “Raising the quality of healthcare in America.” The TV work takes a somber yet inspirational tone, as survivors of everything from brain tumors to heart surgery are seen following their recovery in a series of “real-life” vignettes.
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