The Seattle Mariners rip up the history books and tell a made-up tale of winning seasons in a TV, print and radio campaign designed to drum up a sense of tradition for this long-struggling team. After years of advertising that promised new beginnings, this campaign, slugged 'Where it all began,' looks to be more of the same. But the Mariners, their new Japanese owners and agency McCann-Erickson/Seattle have a little fun this time. Ads set in the year 2055 look back to some supposedly wonderful things that happened to the Mariners in 1993 and the years in between, 'the good old days, when they played baseball on real Astroturf.'
Copyright Adweek L.P. (1993)