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A 3-D billboard shaped like an unfolded trail map seeks to attract Houston residents to Keystone Resort, a skiing destination in Keystone, Colo.
Attached to the billboard is a cable that carries three passengers—or mannequins—aboard a 300-lb., life-size chairlift, which lights up at night. Created by Cultivator Advertising & Design in Boulder, Colo., the ad features a copy balloon that reads, “Unfortu nately, you are not here.”
The billboard aims to increase visits from one of the ski resort’s top five out-of-state markets, said Scott Coe, an account director at Cultivator.
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