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America’s oldest tire company kicked off its first image campaign last week to mark its almost 100 years in the business of making tires.
The Kelly-Springfield Tire Co., a Cumberland, Md.-based Goodyear subsidiary, made the first successful rubber horse carriage tire in 1894 and since then has become one of the largest makers of aftermarket tires for cars, trucks and tractors.
The campaign, which features print and 30-second spot TV, takes a look at life 100 years ago when Mr.
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