Water Behaves in Delta Faucet's Campaign

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ATLANTA The Martin Agency launched two 30-second television spots for Delta Faucet, the shop’s first work for the company since winning the account after a review last May.

The work replaces the tagline “Beautifully engineered” with “We work wonders with water.”

In the first TV spot, which promotes Delta’s scalding protection system, Martin depicts water as mischievous, waiting for an opportunity to spew a hot stream on witless victims. The idea is illustrated by showing a man being scalded while taking a shower.



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