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NEW YORK–Reckitt Benckiser has launched a review for creative duties on French’s mustard and several other food brands that had been handled by the now defunct Warwick Baker O’Neill in New York, sources said. Billings are estimated at $12-15 million.
Warwick is closing its doors after 62 years (Adweek Online, July 25). The shop had worked on the account for more than 10 years. The other brands include French’s French Fried Onions, Potato Sticks, Worcestershire Sauce and Frank’s RedHot sauce.
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