John Short, former creative director at Warwick Baker O'Neill, has opened a new agency, Ocean Group, with an old colleague from Lintas, Bruce Kravetz. The New York startup begins with the estimated $25 million Lexmark account, which re sided since 1999 at Warwick, and two other undisclosed clients. The 62-year-old Warwick shut down last month.
"When Warwick's management asked us what our best-case scenario going forward would be, we indicated that we would like to keep the team intact," explained Roger Rydell, Lexmark vp of corporate communications.
The team also includes an account supervisor, art director and production head. Short, the CEO and cd, was at Warwick for six years; Kravetz, president and account director, formerly freelanced at Warwick and before that was BKN Media president.
"We want to be more deliberate artistically," Short said, adding that he aims to deliver a more fine-arts-oriented product, rather than humorous or edgy work.
Separately, All scope Media this week assumes me dia duties for ex-Warwick client U.S. Smokeless Tobacco, and recently absorbed the three-person media department on the account, Allscope CEO Evan Greenberg confirmed. The New York shop had assisted Warwick with strategy and research for the $15 million tobacco business. Last week, creative duties moved to Earle Palmer Brown, here, along with three Warwick execs [Adweek, Aug. 27].