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NEW YORK Warner Bros. is hoping its action movie 300 will have a big opening this weekend, thanks in part to buzz generated on MySpace over the past two months.
As part of the Warner’s deal with MySpace, the studio ran ads, sponsored a new site function and gave members an exclusive screening.
The results have been encouraging, said Shari Friedman, vp, entertainment sales at MySpace sibling Fox Interactive Media. She cites not only the billions of ad impressions for 300, but 8 million trailer views on the site.
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