Warner Backs Launch of 'Healthy Family' | Adweek Warner Backs Launch of 'Healthy Family' | Adweek
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Warner Backs Launch of 'Healthy Family'

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BOSTON Warner Communica-
tions said it has added a quartet of clients for public relations services.

Startup Healthy Family magazine has hired the Manchester, Mass.-based independent shop to help oversee publicity surrounding its newsstand debut with the upcoming May/June issue. Warner will provide national trade and consumer media relations support for the Portland, Maine-based title from Navigator Publishing.

"This includes developing of messaging, media training, media tours and a special Healthy Family summit in New York in May," said agency chief executive Carin Warner. "Following the launch, we will be responsible for publicizing each of the magazine's issues throughout the year."

Warner is also working with ad agency Partners & Simons and design shop Sametz Blackstone to develop lead generation via business media relations.

In addition, the agency is working with upscale eatery Stephanie's On Newbury.