Warming Up To Kerry

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Biographical ads do the job but with cookie-cutter creative

The past weeks have been filled with disastrous (and shocking) news from Iraq and upsetting findings from the 9/11 commission, all preceded by a press conference in which our wartime president displayed a level of inarticulateness that would get an agency exec fired off the account. Nevertheless, the Bush campaign managed not only to weather it but to raise doubts about John Kerry’s ideology and credibility.

How? By battering Kerry (the candidate who actually, like, fought in a war) with effective negative ads charging the Democrat contender with waffling and failing to support our troops.



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