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One week after its media buyer closed its doors, Montgomery Ward & Co. awarded its $75 million account to BBDO Chicago.
The shop pitched the account over the summer during a review involving undisclosed competitors, said Mike Hedge, BBDO Chicago’s director of media services. “I was told it was a competitive review and it was possible the business could have remained with the incumbent,” Hedge said. That possibility ended when BKN Media shut down its Chicago office last week.
“Fortunately, we had done this [review] process; and given the BKN situation, it was easy to go back to [the other contenders] and form a deal,” said Rob Claxton, Ward’s director of marketing.
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