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Impressed with its ability to help rescue a financially shaky Carson Pirie Scott & Co., Montgomery Ward & Co. called Laughlin/Constable after Carson’s let the agency go, L/C president Dean Proctor said last week.
Wards last month abruptly moved its estimated $50 million broadcast creative account to L/C from DDB Needham Chicago [Adweek, Oct. 5]. While it praised Needham’s work, Wards had been interested in L/C since the agency lost Carson’s to Ron Foth Advertising, Columbus, Ohio, in June.
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