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NEW YORK The war in Iraq put something of a damper on U.S. ad spending in the first quarter, with expenditures rising 1.5 percent to $21.4 billion, compared with the same time period last year, according to preliminary figures released by Nielsen Monitor-Plus, a unit of Nielsen Media Research.
Still, there were some indications that the industry is beginning to shake off the ad recession, as spending increased in six of the 10 reported media, with growth rates ranging from under 1 percent to over 15 percent.
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