War And Peace In 80 Seconds

Creative staff don’t usually have to worry about work-related violence.





It is a concern, however, when an agency is hired by the British government’s Northern Ireland Office to do a series of PSAs promoting reconciliation in the troubled region.





Since 1987, McCann-Erickson Belfast has created ads denouncing sectarian violence there.





McCann Belfast chief executive David Lyle said the agency has never been threatened for producing the work, but kept a low profile nonetheless.





Prior to the now-broken 1995 cease-fire, Lyle said, ‘The atmosphere in Northern Ireland was very different.