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SAN FRANCISCO Digital ad spending, already at an all-time high and still growing, would accelerate even faster if more online media were audited by independent third-party firms, according to a new joint survey by the Audit Bureau of Circulations and NSON Opinion Research.

The survey asked online planners and buyers in North America about key issues in digital marketing. More reliable metrics came out as the top concern.

Two-thirds of the marketers said they are not confident that their ad impressions are accurately measured and reported.



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