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Sedgwick Rd. positions Washington Mutual as the “unbank” in a new TV, print and outdoor campaign that marks the client’s first advertising in the New York area.
The estimated $15-20 million ef-fort for the Seattle-based bank (which acquired New York’s Dime Savings Bank last year) breaks today.
Spots by the Portland, Ore.-based shop, a unit of McCann-Erickson, depict unnamed, rival banks as greedy and impersonal. One commercial shows customers on a scary amusement-park ride through a bank, where they are separated from their money.
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