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San Antonio advertising veteran Lionel Sosa has a busy March ahead of him.
On March 10, he will be this year’s role model honoree at the American Advertising Federation’s Diversity Achievement Awards in New York. That will be one week after the release of his new book, The Americano Dream: How Latinos Can Achieve Success in Business and in Life, from Dutton.
As the title suggests, the tome is filled with business advice Sosa has for Latinos.
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