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LOS ANGELES Two spots in the series of Toyota Tundra ads from Publicis Groupe’s Saatchi & Saatchi featuring Nascar racer Darryl Waltrip break tonight on The Late Show with Letterman in anticipation of Sunday’s Daytona 500 competition, the agency said.
Following the Waltrip-signature series established when Toyota joined the Nascar truck series in 2004, both spots feature questions from Waltrip fans and the driver’s comically illustrated fantasy answers. The ads were produced by Saatchi’s Richard Bendetti, directed by MJZ principal Rocky Morton, edited by Rick Lawley and shot by Sal Totino.
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