Wallwork Curry here has been assigned advertising duties for the Lahey Hitchcock Clinic following a review.
The winning shop bested crosstown rival Lehman Millet and Leonard/Monahan in Providence, R.I., in the final round of the competition. Pile and Co., a Boston consulting firm, oversaw the search process.
All three finalists in the pitch had considerable medical-related experience. Wallwork Curry works for a pair of health maintenance organizations: HealthRight HMO of Connecticut and Neighborhood Health Plan of Massachusetts.
That experience helped the 25-person shop feel "very comfortable in the health care category," said agency president Maureen McNamara. Meetings between client and agency to hash out creative plans were scheduled for late last week, McNamara said, with media plans to be worked out in the near future. In the past, the client has used mainly print-based campaigns from Allen & Gerritsen in Watertown, Mass.
"I expect they want to move forward quickly. ... There will be major branding work and support for different services and categories," McNamara said. Lahey official Joe Macrum said that in addition to brand building, the winning agency may be asked to support the client's cancer care facilities.
Kim Dougher, a vice president and account supervisor at Wallwork Curry, will head up account service on Lahey, McNamara said. Dougher also oversees the Neighborhood Health Plan account.
Billings were not disclosed, but sources pegged annual spending at around $1.5 million.
The Burlington, Mass.-based medical center parted ways with two-year incumbent Allen & Gerritsen late last year. Officials at both Lahey and Allen & Gerritsen said the agency's recent acquisition of larger clients such as Sybase left the shop with less time to focus on the smaller Lahey account.