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MSSB Ads Combine Humor, Price Message
CHICAGO–Walgreen’s strives for greater “campaignability” in its holiday season TV push from McConnaughy Stein Schmidt Brown, an executive with the retailer said.
“We’ve always been a good price-item retailer,” said Craig Sinclair, vp of advertising at the Deerfield, Ill.-based chain. “We’ve tried to model this campaign more closely on our national image campaigns.”
To that end, the Chicago agency fashioned TV spots that start with a quick, humorous take on “The Twelve Days of Christmas” before segueing into gift suggestions that tout Walgreen’s prices.
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