Walgreen Touts Private Label Brands in McConnaughy Spots

CHICAGO-The Walgreen Co. is mounting its first television campaign behind its private label products with two commercials from McConnaughy Stein Schmidt Brown here.
The Deerfield, Ill.-based drugstore chain sells a wide array of goods under its Walgreen’s label, but it has not
previously focused on those products in advertising. The spots from MSSB are tagged “The brand America trusts,” which plays off the store’s long-running theme, “The pharmacy America trusts.”
The first of two 30-second spots, which will appear on spot TV in Walgreen markets nationwide, is meant to convey the breadth of goods available under the Walgreen’s name.