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Winstanley Associates’ first campaign for Walden Kayaks uses nature scenes and introduces the tagline, “Let the journey begin.”
Slated to run in sport-fishing magazines and trade publications, the six-figure effort makes a point of using language that fishing en thusiasts will readily appreciate.
“The last guy to fish this rip caught 20 strip ers,” one execution be gins. “He ate them raw, then flopped back on his rock for a nap.” The man in the ad is revealed to be a seal, and the creature’s prowess at catching fish is equated with the performance of Walden’s products.
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